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LaTonya Turnage

LaTonya Turnage Launches Membership Network to support aspiring and tenured beauty professionals

LaTonya Turnage Launches Membership Network to support aspiring and tenured beauty professionals

FOR IMMEDIATE RELEASE

 

MEDIA CONTACT

Angel West

Mahogany Blue Public Relations

312.375.2752

awest@mahoganybluepr.com

 

LaTonya Turnage Launches Membership Network to support

aspiring and tenured beauty professionals

 

Baltimore, MD— (March 13, 2019) – This week marks the soft launch of LaTonya Turnage’s Beauty Business Unplugged, a membership network will provide members with training and resources for beauty professionals in the makeup, hair, and nail industries. Beauty Business Unplugged will offer members access to a variety of training designed to enhance business acumen, professional skills, and meet licensing requirements. Business development and financial management programs will be offered to assist owners with best practices on business operations, marketing, and accounting principles.

The online community for beauty entrepreneurs who want to create and connect over beauty, business, passion, and profits could not come at a better time. According to the Bureau of Labor Statistics, nearly one million people working in the primary service segments of the beauty market, and there are strong growth expectations. Researchers predict between 10 and 22 percent growth in service providers by 2024. Beauty Business Unplugged will help strengthen beauty entrepreneurs’ businesses so they can build sustainable and thriving companies and offer quality service.

“The Beauty Business Unplugged is thrilled to be able to position beauty entrepreneurs for success,” said LaTonya Turnage, CEO, Elite Secrets and Founder of Beauty Business Unplugged. “Given the number of novice service providers entering the industry, the need to support these businesses is especially critical. I created this group to connect with others and cultivate a community for beauty entrepreneurs looking to turn their passion into profits, who value community over competition and crave to learn more about the businesses they desire to grow.”

Membership will open officially on Wednesday, March 27, 2019. To learn more about Beauty Business Unplugged, visit https://www.beautybusinessunplugged.com/.

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Are you a beauty pro looking to generate coin for your creativity NOW? Join us for the Beauty Business Accelerator Webinar. It’s going down on Wednesday, March 27th at 6 PM EST. Click her to register. Seats are limited.

Top 5 Things Every Bride Must Do to Look Amazing on The Big Day

Top 5 Things Every Bride Must Do to Look Amazing on The Big Day

How to look great on my wedding day is a thought that runs through the mind of many brides. The truth is, it is not rocket science - and it all boils down to a couple of important wedding day makeup, hair and dress tips you need to follow.

Speaking of which, we are outlining the best ones for making your look flawless - below.

1. STRIKE A POSE IN FRONT OF YOUR MIRROR

Knowing where your hands are at all times during your wedding, and what your pose is, can be helpful. The best way to practice it is in front of the mirror, by trying a few of your favorite celebrity runway poses.

Oh, and did you know that some poses can make you 10 pounds lighter in front of the camera? Grab a friend and have them help you out!

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2. HAVE A PROFESSIONAL APPLY YOUR MAKEUP

Just because you have a bridesmaid who knows how to apply makeup, that doesn't mean that she will do a great job on your wedding day makeup. Most likely she will have a lot going on and things to do that day to get herself ready. You won't be her center of attention, and your makeup may suffer because of it. A professional makeup artist makes it their job to make sure that the bride is the most important face of the day!

3. LEARN HOW TO WORK YOUR FACE FOR THE CAMERA

Double chins are the enemy of every bride. In case you don't know what it is, it's the pose when you are looking down, and your chin is doubling and colliding with your neck. They can make even the slimmest of women look bad in pictures.

The best way to prevent a double chin from happening on your wedding photos and videos is always to move your head forward. Just make sure you are not looking at the ceiling or making awkward poses, right?

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4. EMBRACE THE BEAUTY OF LAUGHTER

Sometimes, the best wedding photos are the ones where you and your friends laugh. Fake smiles are not flattering for sure - however, the same cannot be said for fake laughs. So, next time when you want to relax - let out a forced 'Ha! Ha!' - and do it again, again and again. The results? Natural photos that everyone loves!

5. BUY THE DRESS, THE SHOES, AND THE ACCESSORIES

Be sure to purchase your attire in the right order. First buy the dress, next select the shoes, and lastly the accessories. That way is the easiest to follow and the most hassle-free choice. And remember - always choose your wardrobe wisely. Try not to get caught up in the trend of the moment, but instead focus on your style and what flatters you most.

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Want to look flawless on your wedding day? We’ve got you covered. Make your appointment today! Bridal hair and makeup trials are half off.



Elite Secrets earns 2019 Awards from WeddingWire and TheKnot

Elite Secrets earns 2019 Awards from WeddingWire and TheKnot

 Break out the bubbly—again—we have another reason to celebrate! We are thrilled to announce that we are the recipients of WeddingWire’s 2019 Couples’ Choice Award and The Knot’s 2019 Best of Weddings Award! We cannot imagine starting off the year any better than this. Not one, but two prestigious awards from the couples we serve. Read on to learn more.

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WEDDINGWIRE

This is the third consecutive win for Elite Secrets and each win is celebrated like the first.  Announced last week, WeddingWire Couples' Choice Awards celebrate the top five percent of wedding professionals who demonstrate excellence in quality, service, responsiveness and professionalism across more than 20 service categories, from wedding venues and photographers to florists and caterers.

Winners are selected solely based on reviews by couples and are determined by a combination of four factors: overall rating, total number of reviews, review performance from 2018, and consistency of reviews from year to year.

Here’s some of the great things our couples had to say on WeddingWire:

“My experience was nothing short of perfect. Mrs. Turnage was very attentive to my needs. She does not rush or pressure you. She makes you feel like you are the only one in the room and gives you her undivided attention. She has many gowns to choose from. The setting in her place is very relaxing. I recommend this establishment to anyone looking to purchase a gown for whatever occasion.”

 —Sharon

“My experience with Elite Secerts was amazing. I was looking for a wedding gown and found exactly what I was looking for. Tonya Turnage was so pleasant and helpful. Her professionalism is wonderful. Elite Secrets is the place to go for Bridal gowns and accessories. Also, for any makeup and hair for your special day. My experience there was and always will be unforgettable. Thank you Elite Secrets!”

—Deborah

 

THE KNOT

Of the hundreds of thousands of local wedding professionals on The Knot, 14,025 received the prestigious “Best of Weddings” accolade this year. To determine the winners, The Knot analyzed its millions of user reviews across various vendor categories. The prestigious award honors those wedding professionals who have both the highest ratings and most reviews from real couples, their families and wedding guests on The Knot. We are thrilled to accept this honor!

Here’s some of the great things our couples had to say on TheKnot:

“Elite Secrets Bridal was absolutely wonderful in every capacity. My bridesmaids and I had such a fun filled day trying on dresses. Tonya was so comfortable, helpful, and accommodating with everything we needed!! After I purchased my dress, they completed fittings and alterations and bustling for my dress as well as my partners. They had a full team to do the hair and makeup for my partner and I's bridal party of 15 women, 2 MOB's, and both of us! Tonya's talents for makeup were incredible and we were so happy the day of. We highly recommend them!!”

 —Stephanie  

“They’re so personal friendly and, informative. My Bridal consultant Sabrina is beautiful and, so patient she allowed me to try on as many dresses as I needed. You want a great experience as a Bride... Elite Secrets is the place to be; Tonya, the owner, is often on site and also very helpful. Can you imagine the owner helping you decide head pieces and, telling you how beautiful you look or calling you a princess? I can Thank you so much Elite Secrets for making this Brides experience so wonderful. I said yes to the dress!”

—Miesha

You (the couples), chose us and now we want to celebrate you. To thank you we’re giving brides HALF OFF hair and makeup trials. Yes, that’s 50% off your bridal trial with Elite Secrets. Book your appointments here. We can’t wait to meet you!

 

Elite Secrets Bridal Launches Signature Wedding Dress Collection

Elite Secrets Bridal Launches Signature Wedding Dress Collection

Elite Secrets Bridal is proud to announce its debut collection of wedding dresses under the label Pearl. The collection features six unique styles for the modern bride. Pearl offers sleek and sexy silhouettes, fantasy ballgowns, lace and jewel embellishments.

Inspired by LaTonya’s passion for bridal glam, and lifelong love for fashion, the brand is named after her mother, Pearl. “We’re delighted to launch Pearl at a time when brides are looking for fashion-forward gowns from a trusted source. Elite Secrets Bridal has been styling brides for years and we continue to evolve to better serve their needs,” says LaTonya Turnage, owner of Elite Secrets Bridal and Pearl. “Designing our signature collection was natural evolution in our bridal beauty legacy. We wanted to offer our brides more variety in the elegant and stylish category.”

The collection will be available exclusively at Elite Secrets Bridal. The launch of the Pearl Collection was revealed during an invite-only preview held at Elite Secrets Bridal on November 29. Brides-to-be can book appointments for a consultation to view the collection now.

 

About Elite Secrets Bridal

Located in Baltimore's esteemed Mount Vernon fashion boutique district, Elite Secrets Bridal opened its doors, bringing to Baltimore’s bridal scene an experience that cannot be found in any other Baltimore bridal boutique. If it has anything to do with bridal beauty, Elite Secrets Bridal is your source. We serve brides with beauty for their Big Day from bridal hair, and makeup to accessories and wedding dresses Leaving pretense to the side, we focus on bringing the best designer and emerging bridal gowns from all over the world to Baltimore Brides! For three years in a row, brides voted us best in class with the WeddingWire Couples’ Choice Award. Elite Secrets Bridal is located at 330 North Charles Street, Baltimore, MD 21201.To book an appointment or for additional information, please visit www.elitesecretsbridal.com.

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Elite Secrets Awarded for Excellence in Business by Downtown Partnership of Baltimore

Last night was nothing short of amazing! Our CEO, LaTonya Turnage, was awarded by the Downtown Partnership of Baltimore for her dedication to business in the community. This recognition comes on the heels of another stellar business quarter and successful trunk show.

 

Bridal Beauty Expert and Founder of Elite Secrets Bridal

Bridal Beauty Expert and Founder of Elite Secrets Bridal

Other prestigious honorees include Mayor Catherine Pugh, National Aquarium, and Mercy Medical Center.

 

The honoree, CEO of Elite Secrets Bridal, LaTonya Turnage

The honoree, CEO of Elite Secrets Bridal, LaTonya Turnage

Here’s what our founder had to say “I was honored to accept The Business Award from Downtown Partnership of Baltimore for the uniqueness to my business and our contribution to the downtown businesses on Charles Street! I’m still on a high and overwhelmed with this year of favor. Let me just say NOTHING happens without God!!! 2018 has been our #bestyearyet! The faith walk hasn’t been easy but I’ve put my faith in God and he has delivered on every promise. It’s like the flood gates have opened. I still can’t believe it! We’re thrilled over here at ESB and looking forward to what 2019 will bring. Thank you to each and every one of you for the love, support, and encouragement. A special thank you to my forever love partner, my family, our ESB team…without you where would we be, and THE BEST publicist in the world, Mahogany Blue PR!! As I type this post, I’m praying that this will reach just even one person who needs that extra dose of encouragement this morning. This little brown girl from Baltimore is in it to win it! Stay encouraged friends!

Mr. and Mrs. Tony Turnage at the Downtown Partnership of Baltimore award ceremony

Mr. and Mrs. Tony Turnage at the Downtown Partnership of Baltimore award ceremony

Well said and well deserved! We can’t wait to share all the incredible things we have in store for 2019!

Downtown Partnership of Baltimore

Downtown Partnership of Baltimore

Want to partner with a winner? Make your appointment with the award-winning shop for Baltimore brides today. Book your wedding dress consultation, bridal hair and makeup trials here. We can’t wait to serve you!

8 Tips for Wedding Dress Shopping at a Bridal Trunk Show

8 Tips for Wedding Dress Shopping at a Bridal Trunk Show

Wedding dress shopping can be a bit overwhelming.

Not only are there so many choices (so many gorgeous dresses!) but the pressure is on to find a dress you love, look and feel fabulous in, and comes in (ideally!) under budget.

Add a sample sale or trunk show into the mix, and we’re officially bewildered. But fear not, we’re here to help!

What is a Bridal Trunk Show?

A trunk show is a special event in a bridal boutique where they invite a designer to showcase their collection. Sometimes it’s a one-day event, but for particularly popular collections, it could last for multiple days. Often the designers themselves, or stylists from the fashion house will be on hand to help you find the right dress.

Trunk shows are a particularly good opportunity to check out a visiting designer whose full collections aren’t stocked in your city.

8 Expert Tips for Shopping at Sample Sales and Trunk Shows

So, now you know what bridal trunk shows are, how do you get the most out of shopping at one? Here’s where bridal beauty expert LaTonya of Elite Secrets Bridal steps in.

Located in Baltimore's esteemed Mount Vernon fashion boutique district, Elite Secrets Bridal opened its doors bringing to Baltimore’s bridal scene an experience that cannot be found in any other Baltimore bridal boutique. The pedigree of founder LaTonya Turnage, bridal beauty expert, has been fundamental to our philosophy to combine expertise and excellent service with style and grace. Leaving pretense to the side, we focus on bringing the best designer and emerging bridal gowns from all over the world to Baltimore Brides!

1. What Lies Beneath

Feel your best underneath your wedding dress. The appropriate undergarments will not only help you feel your best; they will help your dress look the best. Opt for nude-colored underwear and a great strapless bra.

2. Bring a Companion

Take a trusted friend—someone you trust that will give you sound advice. Honest encouragement and constructive feedback can be extremely helpful and great company can up the factor for your bridal dress appointment.

Leave the whole entourage though. Too many conflicting opinions can leave you confused and stressed.

3. Mind Your Budget

Know your budget! Bridal trunk shows often offer a discretionary discount (usually 10%) off gowns ordered over that weekend.

It’s a great way to spend a little less in the event you find your dream wedding dress.

4. Do Your Homework

Research the designer first – for a trunk show the boutique will primarily present the featured designer only.

Make sure you are interested in their styles and silhouettes to get the most from your experience.

5. Necklines, Shape, and Silhouettes Oh My

There are so many variations to a wedding dress. Have an idea of what neckline, shape and silhouette you like best. Research the different styles, so you’re familiar will the lingo, too.

You will soon find you have narrowed down your style and what is flattering for your figure.

6. How High?

Bear in mind the height of your heels you plan to wear on your wedding day when you begin your dress shopping.

Keep in mind that hems cannot be lengthened, only shortened, so it’s a good idea to take the maximum heel height with you.

7. Ask the Expert

At a trunk show, if you are lucky the designer or stylist may be there in person, take full advantage of expert availability and ask for styling advice.

With their experience and knowledge, you are likely to find that they know what suits you—sometimes better than you! Check out Elite Secrets Bridal’s upcoming trunk shows here.

8. Consider Your Timing

Know your time frame. Some designer dresses need up to eight months to be completed and altered.

Learn beforehand, how long the designer needs for your dress and let your stylist know if you’re in a time crunch.

Put your new trunk show knowledge to the test and join us for the Pronovias show Sept. 27th - 30th. Affordable designer gown for every type of bride. Book your appointment to say yes to the dress. We look forward to serving you!

Happy Birthday, LaTonya!

Happy Birthday, LaTonya!

It’s been quite the year for our lady boss, LaTonya. Between opening a new bridal showroom to overseeing makeup for Baltimore Bride’s Aisle Style to producing the amazing Spring into the Grand Fashion show and loads of press, this past year has been one for the books! 

To add to the celebration, the Downtown Partnership of Baltimore will honor our founder with the prestigious Downtown Partnership Award! This award is reserved for the region's most influential business, government, and community leaders.

Related: Our CEO, Featured on Baltimore Bride Magazine

That’s why we want to take today to celebrate the birthday lady and wish her some well-deserved relaxation …and cake and champagne wouldn’t hurt either!

We can’t wait to see what this next chapter has in store for you! Happy birthday, LaTonya!

XO,

Team Elite

P.S. Now you know we cannot celebrate without our Elite Brides. We’ve got a BIG surprise for you. An announcement is coming soon, but don’t let that stop you from booking your consultation with us today. Click here to make your bridal appointment and don't forget to wish LaTonya happy birthday!

P.P.S. Enjoy some of the highlights from her fantastic year.

We have a new home!

We have a new home!

IT’S OFFICIAL! It is with great pleasure and much anticipation that we announce that we have a new home—online that is.

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We now have a storefront on TheKnot.com. Check out our new digs here.  See images of our gowns, learn all about Elite Secrets Bridal and our CEO. There’s even an opportunity to make an appointment. Come back regularly for store specials, events, reviews, and more.

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"We're so excited to have a prominent presence on The Knot. It is such an iconic publication in the bridal world and we're happy to be there, says LaTonya Turnage, owner and founder of Elite Secrets Bridal. 

Summer is here and the wedding season is underway. It's time to say yes to the dress! Book your appointment with us today. We can't wait to serve you. 

Our CEO, LaTonya Turnage, featured on Baltimore Bride Magazine

Our CEO, LaTonya Turnage, featured on Baltimore Bride Magazine

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We are thrilled to share that our CEO, LaTonya Turnage, was featured in Baltimore Bride Magazine's new online series, "Ask the Expert." In the inaugural post, our bridal beauty expert shared her story on starting Elite Secrets Bridal.

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There were tons of tips for brides about everything from how many people you should bring to your dress appointment (the answer might surprise you), the key to finding the perfect dress and her favorite part of helping a bride: “Once they find their perfect dress and they’re caught in the moment and everyone is crying, we do something special here. While the bride is in her dress, we put on a nice song for her and she’ll do a walk. We ask the bride what song, whether it’s her first dance song or one she’s considering. Everyone in the room is crying and emotional. It never gets old; every time I feel like family.” 

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Summer is here and the wedding season is underway. Book your appointment today and say yes to your dream dress. We can't wait to serve you. 

Award-winning Bridal Beauty Expert, LaTonya Turnage, Featured on BMore Lifestyle TV

Award-winning Bridal Beauty Expert, LaTonya Turnage, Featured on BMore Lifestyle TV

Founder and owner of Elite Secrets Bridal, LaTonya Turnage, sat down with the hosts of BMore Lifestyle TV this Monday for a segment on wedding dresses. The award-winning bridal beauty expert talked about the royal wedding looks in the West—similar to Duchess Meghan Markle’s style, and trends inspired by the East. In the segment, Elite Secrets Bridal featured designs from Allure’s Madison James Collection and a custom couture gown from Khemistry, LLC.—exclusively sold at Elite Secrets Bridal.

And, of course the hair and makeup was professionally by the award-winning beauty team at Elite Secrets.

Looking to say yes to your dream dress? Or, ready to catch a beat for your wedding day hair and makeup? We’ve got you covered! Book your consultation today. We can’t wait to service you and your bridal party!

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{EVENT RECAP} Beauty Week 2018 and Random Acts of Kindness

{EVENT RECAP} Beauty Week 2018 and Random Acts of Kindness

Last week was Random Acts of Kindness Week, but at Elite Secrets Bridal kindness is far from random. For the cause that celebrates spreading kindness for global impact, the team spent a day giving back to the women of the House of Ruth Maryland in true Elite Secrets Bridal fashion—serving makeup applications, hair styling, gift bags and an overall day of beauty. 

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House of Ruth Maryland is one of the nation’s leading intimate partner violence centers, helping thousands of battered women and their children find the safety and security that so many take for granted. House of Ruth Maryland leads the fight to end violence against women and their children by confronting the attitudes, behaviors, and systems that perpetuate it, and by providing victims with the services necessary to rebuild their lives safely and free of fear.
Although it's celebrated one week out of 52 weeks in the year, Random Acts of Kindness is a way of life for Elite Secrets owner, LaTonya Turnage. “I believe that giving to others and sharing my gifts is my purpose—it’s what I was called to do. I promised God that I would use my gifts to bless His people,” says Turnage.

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In addition to her generous gift to the women at the House of Ruth, 

  • Elite Secrets Bridal hosts Brides Across America twice a year, providing free wedding gowns to qualified military and first responder brides. 
  • The Baltimore bridal brand has donated proceeds from spring bridal trunk shows to For 3 Sisters—a locally-based, national grassroots organization with a mission to raise awareness and improve the quality of life for men and women affected by breast cancer. 
  • And, in October Elite Secrets Bridal treated mothers from the Hope Project and Elijah’s Hope Foundation to hair and makeup. 


Elite Secrets Beauty Week 2018

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We ended this year’s Beauty Week with a bang—or should we say, “with a pop.” We popped bubbly, indulged in cotton candy, and all things bridal this past Saturday.  If you weren’t there, you missed it. 

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B'More Fluff and LaMarca Prosecco were in the building providing sweet selfie-worthy treats for this bridal fete. Brides and wedding vendors sipped and swayed listening to DJ Drift while makeup applications were in session. 

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Haven’t booked your bridal hair and makeup trials? What are you waiting for? Just a few more days to take advantage of our quarterly special. Enjoy 50% bridal trials through March 1! Book your appointment here. 
 

Should you pay for your bridesmaids' hair and makeup?

Should you pay for your bridesmaids' hair and makeup?

Every bride wants her bride tribe to look fierce on her wedding day, from the perfect hair to flawless makeup. To ensure there’s a uniform look she may book hair and makeup for her bridesmaids. The cohesive beauty makes for amazing photos and memorable girl-time before the soon-to-be Mrs.’ trip down the aisle.

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Although, whether the bride picks up the tab for her bridal party’s hair and makeup is an individual decision, it is not a guaranteed one. If the bridesmaids are responsible for beauty services, what happens when one doesn't have the resources to pay for hair and makeup? Should she do her hair and makeup, or should you cover the costs? Our bridal beauty expert, LaTonya Turnage, weighs in.

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If you want your bridesmaids to have professional hair and makeup looks, it should be discussed in the early stages of the wedding planning process. Even though it may not be understood, there are some financial costs associated with bridesmaid’s responsibilities, so if she can't do the hair and makeup, it's important to be honest upfront.

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However, if one of your girls can't afford to get her hair and makeup done, it'd be a generous gesture to help her out. In this case, it may be best to chip in privately. It's not a rule, but it's the right thing to do. It's an honor to be a bridesmaid, but the bride should know there are different levels of financial responsibility.

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Common courtesy also suggests that if you require hair and makeup for all of your bridesmaids, the payment for said services should come out of your pocket. If the choice is left to each bridesmaid, you are by no means obligated to pay. By the same reasoning, if your bridesmaid doesn't want to have her makeup done, there is no need to push the issue. However, leaving one member of the group out of the bonding beauty session is not an incredibly gracious way to treat a friend. And, you risk the bridesmaid doing her hair and makeup herself, which could potentially clash with the others. To remedy this situation, offer to pay a portion of her hair and makeup expense. If your economics are such that you can manage to foot the bill for all of your bridesmaids, you may want to do so. At Elite Secrets, we provide discounts for large groups, so you may be able to secure a deal while pleasing every member of your wedding party.

Want to book your bridal hair and makeup trial with Elite Secrets? Enjoy our New Year special and save 50% on your bridal hair and makeup trial. Book here today!

New Inventory at Elite Secrets Bridal

New Inventory at Elite Secrets Bridal

You asked, and we listened! We’re super excited to announce new arrivals at Elite Secrets Bridal. And, our new inventory includes Mermaid styles from an array of collections ranging in size from 2 to 32.

Perfect for the bride who wants to make a grand statement with her gown, the mermaid silhouette is fitted throughout the bodice and flares dramatically at the knee. The style is appealing because it looks stunning on most body types. It gives you that sexy feeling and at the same time gives you the feeling of a traditional bride with its full skirt effect.

Although the mermaid silhouette has been a bride favorite for some time, Pinterest reports an increase of 136% in pin activity this year, making it the favorite for brides on the social media site.

Our bridal fashion expert, LaTonya Turnage, shares her favorite looks here. These dresses are bound to go fast, so book your appointment today to say yes to your dress

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Don't forget to  b  ook an appointment  to try on your favorite looks today!

Don't forget to book an appointment to try on your favorite looks today!

Your Expert Bridal Fashion Week Trend Report

Your Expert Bridal Fashion Week Trend Report

Another New York Bridal Fashion Week has come and gone. If you’re obsessed with bridal fashion (like we are), but couldn’t catch a flight to the Big Apple, don’t worry—we’ve got you covered. Keep reading for my 2018 fall and winter trend report and my favorite designer from the shows. 


Fierce Jumpsuits
This hot trend piece could easily replace the traditional wedding dress or could be worn for your pre-wedding events—think super chic bridal shower attire. Di Santo and Theia included glamourous takes of the jumpsuit down their runaways this week, and the crowd loved the sleek sets.

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Fringe and Feathers
Added texture from rich embellishments like feather and fringe made an appearance at the Hayley Paige and Berta shows. Pronovias ended their show with a banger: a gorgeous gown adorned with beads and fringe from top to bottom. 

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Structured Jackets
We were stunned to see so many structured blazers and intricately designed bolero jackets paired with a variety of gowns, but loving it all at the same time. Inbal Dror’s tulle skirt with tailored blazer was a fave with onlookers. 

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Off the Shoulder
Another new trend was the off-the-shoulder-wedding-dress. Strapless dresses have been a favorite with brides for years, but this year designers are adding sleeves for a more off-the-shoulder look. From sleek to bouffant all types of off-the-shoulder sleeves were spotted, and most are detachable. 

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Nude is the New White
Almost all of the designers had some representation of the blush-tone trend. From taupe-like shades of nude to soft shades of rose, we witnessed some sort of departure from the traditional white. My favorite was the Lydia Tulle gown by Mink Maids in Dusty Pink. 

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Speaking of Mink Maids, not only was their Lydia gown a favorite, I loved it all. In fact, I love the collection so much that we will have them here in December. Yes, Mink Maids will be in the building for a full trunk show December 1 through the December 10. 


From ballgowns to romantic A-lines to sleek modern dresses, the 2018 Fall Winter Collection has something for every bride. Think soft tulle fabrics, down-to-earth details, and modern hues all coming together to create some of the most fashionable gowns you will ever lay your eyes on. Now pair those gorgeous gowns with a team of bridal fashion experts that knows everything about exceptional customer service and making brides feel gorgeous.


Grab your besties and book your appointment NOW to attend between December 1 and December 10. You’ll get to bask in the beauty that is Mink Maids, and receive an exclusive 10% discount on their stunning designs. By Appointment only. Schedule your appointment at http://bit.ly/2kyUiTX or call 443-219-7049.

What to Look for in Your Next Beauty Team Member?

What to Look for in Your Next Beauty Team Member?

Last week, I shared why it is important to hire a beauty team and how it can help you with your business. Today, I want to share tips on how to actually start searching for beauty teams.

After all, you certainly want to look professional when hiring someone—and expect the very same from any prospect. Plus, there are many things to discuss when hiring your own beauty team, and they include work ethic, business organization and variety of services.

The truth is, building the best beauty team is not easy. You need to start thinking like a business owner and take care of your team. So, how to begin?

Start Advertising

The first and foremost step to do when hiring a beauty team is to advertise. Even if you try and look for referrals by other beauty professionals, you will hardly get to the number of specialized and targeted beauty team members you expect.

Some of the places where you can find experienced artists and stylists include Facebook Groups and local beauty message boards, Craigslist, Cosmetology schools or social media - where you can advertise as well.

Look for True Professionals

You should always look for artists and stylists that are on-time, educated and professional. You’d actually be surprised to hear how many of these ‘professionals’ actually do not show on time or come up with constant excuses.

It goes without saying that every member of your bridal team should be polite and have good manners—not only because of work ethics, but as a great tactic to keep and retain all the great customers.

Search for Different Levels of Skillset

As soon as you start opening your doors and holding interviews, you should see the different levels of education and experience your beauty team candidates have. In order to suit their needs and expectations, it is best if you work on tiered levels of skills. We have two skillset levels at Elite Secrets:  beauty advisor and senior beauty advisor. The beauty advisor may be slightly experienced and have a small portfolio, where the senior beauty advisor has years of experience and a large portfolio of work.

This will also help your customers choose the option they like most - and know what they are getting in exchange for it.

So, are you ready to grow your team and make most of your wedding business?

 

Beauty Expert and Entrepreneur turns Author: LaTonya Tells All About Her New Book

Beauty Expert and Entrepreneur turns Author: LaTonya Tells All About Her New Book

As you may already know, I’ll be speaking at MINT Conference this week. The MINT Conference is a two-day intensive powered by Brown Girls with a Camera, a group of professional photographers. The conference on all things related to the business of photography aims to celebrate, inform, collaborate and bring together photographers and videographers of color. The MINT Conference offers multiple sessions packed with experts of all kinds to share their knowledge, experience, and recommendations on the business side of photography.

So, I can imagine that you must be thinking what does a beauty expert need to say to a room full of photographers?

Great question.

I’ll be sharing advice on how photographers can level up in their business by partnering with beauty professionals. When it comes to getting quality images—the ones that get you published and get you the clients willing to pay top dollar to work with you—you need to get a beauty team on board. We share all the tips for meeting, vetting, and establishing a professional working relationship with beauty professionals from the moment you sign an agreement. Yes, you need an agreement…And, we cover the appropriate contracts and forms needed, too.

Sounds interesting, but you can’t make the MINT Conference? Don’t worry. I’ve got you covered!

I’ve compiled all the must-know tips, forms, and template into my new book, HOW TO BUILD YOUR DREAM TEAM: A GUIDE FOR PHOTOGRAPHERS.

As a beauty expert, I work with tons of well-renowned photographers. And, as a mentor to budding beauty pros, I instill in my mentees the importance of having professional relationships with photographers. I've established a process in my own business for working with photographers in a way that is consistent and professional and gives the clients an elevated, high-end experience each time.

WHAT'S INCLUDED:

  •  Instant access to the digital download
  • Tips and templates to personalize and enhance your relationship with beauty pros in less than a minute, giving you a consistent 1-on-1 relationship, including:
    • How to know what you need in a beauty partner
    • Tips for vetting the beauty professional properly
    • My Checklist for all the items you need to ensure they are the right beauty pro for you
    • The Standard Agreement Template--no matter the type of pro, this template works for them all
    • A Model Release Form
    • My customizable SOP, so you have something to send when a project's a fit

 

{EVENT RECAP} Elite Secrets Hosts Trunk Show Featuring Marina Semone

{EVENT RECAP} Elite Secrets Hosts Trunk Show Featuring Marina Semone

This past weekend, August 18th through August 20th, we hosted a trunk show featuring sought after designer, Marina Semone. Brides gathered at our Mount Vernon bridal boutique to say yes to the couture dress.

The definition of couture elegance, Marina Semone’s collection of gowns are incredible. From the romantic combination of stunning fabrics to the organic details and delicately applied beading, our brides fell in love. Imagine soft traditional fabrics, vintage details, and modern style all coming together to create some of the most elegant and show stopping gowns you will ever see.

Beyond extraordinary gowns and accessories, shopping with Elite Secrets Bridal supports a worthy cause! A portion of the proceeds from retail sales will go to For 3 Sisters, a Maryland-based nonprofit organization with a mission to raise awareness and improve the quality of life for men and women affected by breast cancer.

What’s next for Elite Secret? Our very own LaTonya Turnage will be speaking at the MINT Conference September 15th through 17th. Hosted by BGWAC, MINT is a two-day conference aiming to celebrate, inform, collaborate and bring together women and men photographers and videographers of color. The MINT Conference offers multiple sessions packed with experts of all kinds to share their knowledge, experience, and recommendations around the business side of photography. Tonya’s session on Building your [Beauty] Dream Team is sure to be a conference hit.

Interested in attending? Score your tickets here.

 About Elite Secrets Bridal

Located in Baltimore's esteemed Mount Vernon fashion boutique district, Elite Secrets Bridal opened its doors, bringing to Baltimore’s bridal scene an experience that cannot be found in any other Baltimore bridal boutique. The pedigree of founder LaTonya Turnage, bridal beauty, and fashion expert, has been fundamental to our philosophy to combine expertise and excellent service with style and grace. Leaving pretense to the side, we focus on bringing the best designer and emerging bridal gowns from all over the world to Baltimore Brides!