There are two things we love: Gorgeous wedding dresses and spoiling our brides…and not necessarily in that order. So, to say that we are excited about the upcoming trunk show is an understatement.

Maryland, DC, Virginia, Delaware, and Pennsylvania Brides mark your calendars and notify your tribe for a one-of-a-kind trunk show featuring the Madison James Collection by Allure Bridal, September 13th through September 15th! You don’t want to miss this opportunity to say, “Yes” to jaw-droppingly gorgeous gowns from Allure’s fall and winter collections!

New to wedding dress shopping? Curious about bridal trunk shows? Get all the deets and learn everything you need to know in our trunk show guide: 8 Tips for Wedding Dress Shopping at a Bridal Trunk Show

The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics, and innovative lace textures and patterns, Madison James is equal parts romantic and chic. Beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love. Make your appointment to preview this stunning collection September 13th through September 15th and save 10% off your dream Madison James dress.

And because we love spoiling you, any bride-to-be that purchases a gown during the trunk will receive a FREE bridal hair and makeup trial.

Here’s how to attend this event and say yes to your Allure wedding dress:

1.       Book your appointment TODAY online at or call 410.727.7000 (appointment slots fill up quickly).

2.       Grab your bride tribe. We’ll supply the champagne!

3.       Let’s make magic! Our professional staff is ready to serve you and your tribe—with bubbly in hand.


Elite Secrets Brides in Allure Bridal’s Madison James Collection

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Words from our brides…

I went here during the trunk show and the whole experience was amazing. This was my first time trying on bridal gowns so I really didn’t know what I wanted or what would look best on me. I was so well taken care of and they helped bring dresses that would look good for my body shape. I walked out with a beautiful gown and I am so beyond happy this was such a great first experience all around! I’d definitely would recommend coming here!
— Mandy
Elite Secrets Bridal was absolutely wonderful in every capacity. My bridesmaids and I had such a fun-filled day trying on dresses. Tonya was so comfortable, helpful, and accommodating with everything we needed!! After I purchased my dress, they completed fittings and alterations and bustling for my dress as well as my partners. They had a full team to do the hair and makeup for my partner and I’s bridal party of 15 women, 2 MOB’s, and both of us! Tonya’s talents for makeup were incredible and we were so happy the day of. We highly recommend them!!
— Stephanie
My experience with Elite Secrets, was amazing. I was looking for a wedding gown and found exactly what I was looking for. Tonya Turnage was so pleasant and helpful. Her professionalism is wonderful. Elite Secrets is the place to go for Bridal gowns and accessories. Also, for any makeup and hair for your special day. My experience there was and always will be unforgettable. Thank you, Elite Secrets.
— Deborah