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Wedding dress

White Friday Sale at Elite Secrets Bridal

White Friday Sale at Elite Secrets Bridal

It's that time again, and we are happy to be ringing in the season with you! Join us for our annual White Friday Sale starting this Friday, May 4th in our bridal showroom on North Charles Street (across the street from Bella Bridesmaids) in downtown Baltimore. 

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This sale was such a success last year, we've decided to bring it back this year. So grab your favorite girls—mom, sis, and grandma, too—and come ready to find your dream dress. Our stylists are on stand by to offer you and your tribe the ELITE experience you deserve. 

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Enjoy up to 70% off sample gowns,
plus 10% off all new orders! 

Visit the showroom this weekend. We cannot wait to celebrate with you!

Elite Secrets Bridal Pays Tribute to Icon, Amsale Aberra

Elite Secrets Bridal Pays Tribute to Icon, Amsale Aberra


Every year, the bridal industry unveils fresh collections of wedding gowns and a lengthy list of trends. But the truth is that there has not been a significant and lasting shift in what women wear down the aisle since the late 1980s. That was when a young bride, disappointed and frustrated by the mountains of tulle, lace and beading that defined wedding gowns at that time, decided to design her own streamlined dress.

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Amsale Aberra, a graduate of the Fashion Institute of Technology, sketched out an elegant A-line gown with a high waist and sheer sleeves. It was 1985, and that dress formed the creative seed for the bridalwear business she founded the following year and that she ran with her husband Neil Brown until her death Sunday, at 64, from uterine cancer.


Aberra, a native of Ethiopia, helped to change the way that women presented themselves on their wedding day. She offered women an alternative to the extravagant fashions of the 1980s. Aberra created gowns that exuded sophistication, sensuality, confidence, restraint and maturity.


She dressed celebrities like Halle Berry, Julia Roberts, Katy Perry and Ariana Grande, and her dresses appeared in the television series “Grey’s Anatomy” and the films “Runaway Bride,” “27 Dresses” and “The Hangover.” 

The bridal fashion icon will truly be missed. 

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No matter your style Elite Secrets Bridal has the wedding dress of your dreams. Book an appointment today and say yes to the dress!