We all want those dream customers that come back all the time, love our services, and refer all of their friends—and lots of them.

The great thing about the beauty business is you can have your cake and eat it too, (and by cake, I mean a business you love with clients you love just as much).

Here are my five secret tips for growing your beauty business and attracting your ideal customer.

Identify your dream client.

To attract your dream customer, you must identify who they are. Start by creating a profile for your ideal client. Try to be as detailed as possible.

Determine your worth.

For your prospects to value what you do, you must first assess it yourself. Determine your worth, then set your prices to reflect your value.

Go where your clients are.

To attract your ideal customers, you have to go to their hangout spots. Being consistently present so your ideal clients can find you is an essential marketing strategy. If they are on Instagram or Pinterest, you should be there too.

Offer services and products they want.

It’s important to offer services or create products that your target customer wants, not just things you want to provide. Remember a goal in business is to solve a problem for your savvy customer. If you don’t service their needs another business will.

Hold yourself accountable.

This tip is the most important. It’s the one thing to say you’re going to do all of these things for your business, but it’s another to roll up your sleeves and do it. I recommend finding an accountability partner. An accountability partner can lend support, offer constructive criticism on new ideas, and make sure you stay on top of your to do’s.

If you’re not sure where to find a beauty business bestie, check out The Beauty Business Unplugged. The Beauty Business Unplugged is a specialized monthly subscription service—made specifically for entrepreneurs in the world of beauty. We provide the best resources on how to build a business built on passion and intended for profits.

The Beauty Business Unplugged gives you exclusive access to other members, business experts, and resources that will guide you step-by-step on how to grow a profitable beauty business that fits your lifestyle.